The ATF Story

Established in 2016, About the Fit is the only leading provider of tailored IT hardware and consumer electronics solutions, serving diverse clients in government departments, SMEs, MFIs and large corporations.

Our extensive product range comprises state-of-the-art tablets, mounts, mobile devices, air conditioners, refrigerators, and washing machines to cater to diverse technological needs.

We aim to strategically expand our services into the software vertical by offering innovative solutions that complement our existing hardware services. This approach ensures our commitment to providing top-notch products and reliable solutions for businesses and individuals in today’s dynamic technological landscape.

Proven success in executing both large-scale projects and last mile deliveries.



To empower individuals worldwide with innovative end-to-end IT solutions that seamlessly integrate into their lifestyles, enhancing productivity, connectivity, and convenience.


We envision a future where ABOUT THE FIT is synonymous with cutting-edge technology and unparalleled customer satisfaction. Through continuous innovation, exceptional quality, and a commitment to sustainability, we aspire to be the foremost choice for electronic devices, inspiring confidence and trust in every interaction.

Stay Connected from Anywhere, Anytime!

A comprehensive approach

Our Expertise

Sourcing excellency
Procuring premium devices from top brands is our initial step, ensuring the best products for our clients.
Tailoring products and accessories to meet unique client needs and preferences is a specialized service we offer
Software Services
Our capabilities extend to software installation on these devices and offering a diverse range of standalone software solutions.
We manage last-mile deliveries across India efficiently, ensuring secure and timely transportation of products


Our strategy or what do we stand out for

Seamless User Experience: Emphasize a seamless and intuitive user experience across all touchpoints, from booking to payment and ride tracking, ensuring convenience and satisfaction for our customers.

Personalization and Customization: Offer personalized/customizable options for your device.

Partnerships and Collaborations: Forge strategic partnerships with transportation authorities, local businesses, and other relevant stakeholders to enhance service coverage, improve infrastructure, and drive mutual growth.


What we deliver

Our mission is to provide our clients with top-tier, cutting-edge IT solutions that propel their businesses toward success. Through collaborative efforts, we strive to deliver unparalleled experiences that exceed expectations for our clients, partners, and associates alike.

Best Service

Why to Choose ATF

We boast a comprehensive range of services delivered by elite teams to guarantee optimal efficiency and extraordinary results. Here are the reasons you should opt for our services:

Robust and Secure Solutions Portfolio

Tailored Solutions Spanning IT, Mobility

Real-Time Tracking

Delivery Time Slots:

Customized Delivery Instructions

Delivery Notifications

Returns and Exchanges